Let me introduce you a talented photographer, Giles Bracher, based in Sotogrande! He won the Creative Christmas Contest on my FB page with his amazing picture. If you need some help with promotional or event photography go get in touch! … Continue reading →
What is viral marketing and why it is important for – especially online – businesses? Simply the “word of mouth”. It is the act of promoting information or products that customers are willing to recommend to other friends, their family or colleagues.
Viral marketing can be very effective and possibly inexpensive way to generate lots of interest in your business or product. It can help in creating your brand image and reputation. A viral marketing campaign helps you to increase targeted traffic, your website can get more visitors and this way higher search rankings. Result can be really fast if the magic happens.
Can you just create a viral marketing effect?
A message can go “viral” due to people forwarding it to their friends or otherwise encouraging them to visit specific pages.
How to make content viral?
First of all, content must be sufficient to deliver the message. It has to be available for free. There’s 20 types of content (source http://pinterest.com/pin/282812051571013308/) that all of us are interested in, therefor more likely to be shared. These are contet that
– reminds us of the overlooked of forgotten “basics”
– gives us faith to believe for bigger things
– that inspires us to action
– that gives us a fresh point of view even about common things
– that reminds us that we matter
– reminds us that life is short
– that reminds us that dreams can come true
– that tells us a story
– that educates while entertaining us
– that makes us laugh or smile
– that has unexpected twists
– that surprises us
– that confirms our assumptions
– that challenges our assumptions
– that makes us cry (tears of sadness or joy)
– that reminds us that we are one-of-a-kind and encoruages us to live tha way
– that takes us along on a journey
– that reveals secrets
– that encoruages us to never give up
– that reminds us that there’s more
Have you ever had negative comment or criticism? Did you know how should you reply? Do you have to answer at all? Do you need to give explanation for everything? Could you be more prepared before negative comments even appear on your site/blog/facebook page? If there is a forum where people can publicly criticize you or your business, you must go one step ahead!
> Respond needs to be fast. Don’t risk to seem uncaring and don’t keep secrets. “Facebook pages expect to be responded to within 24 hours and Twitter users within 2 hours”. However you must be quick try to be accurate and as factual as possible – don’t leave angry customers another reason to fight. Make sure to check the facts with your sources and if you’re not sure about the answer, at the very least say you are looking into it. Find the appropriate solution before you give the final answer.
> Flexiblity is a key. Complaint is not always 100% genuine (you need to consider its motivation). Don’t be desperate to please, but anxious to help.
>Don’t start the fights. Don’t get into online arguments, reather step back if possible and engage with the customer in a question, develop a reasonable solution.
>Admit if you have made a mistake. Be sincere. If the complaint is genuine, apology is indispensable. Without resolving the promlem, apology will mean nothing. As an organization it is also a good way of demonstrating your empathy to share what you have learnt through the experiences.
>Use language that is appropriate, “conversations among human beings sound human” Use customer’s names. “Dear customer” is not enough when personal attention is expected.
>Follow-up! Once you have responded, encourage deeper discussion on the topic. It will show that you care and are willing to listen. This way you can add value to conversations and re-build trust. People will notice that you really help them.
>Don’t censor. Charlie Pownall, senior communications specialist said “Realize that critical voices are a price of entry to the social web, and that deleting or demanding changes to negative posts can provide detractors with a powerful rhetorical weapon. Rather, always try to maintain the high ground, be seen to be responsive and listening and deploy a strong legal approach only as the final option: deleting content or threatening bloggers may simply result in the so-called ‘Streisand effect’ as complaints escalate and go viral.”
Social media makes this possible and we have a choice if we use these tools for short-term gain or think about long-term. People are always looking for more than an opportunity to show off and “following” can be an opportunity to be part of something bigger than yourself. If you are present yourself/your products/your business online, this is your chance. If you start a blog and your story are interesting for other people, if you can bring them hope with making them feel like they’re not alone with their thoughts or problems they will stop to listen.
Everyone has a story that worth to tell!
Organisations has their images and messages as well. Just like everybody else, you need to tell yours to take a place in the minds of others (they will be potential buyers)! The question is how will you do that! “If history were taught in the form of stories, it would never be forgotten.” Rudyard Kipling said. This is also true for the messages of organisations. It’s a little bit like raising a child. “If a story is not about the hearer he will not listen. And here I make a rule – a great and interesting story is about everyone or it will not last” – John Steinbeck
What’s going to make your story different? You need to be creative here and you need to be graphic designer, videographer and someone who can creatively share your stories or you need to invest if you can’t do it all alone! This investment can be the difference between success and failure. If your organization needs help telling stories, you can contact me here to get started.
LinkedIn is the world’s largest professional network on the Internet!
If you decide to set up your professional page on LinkedIn yourself, you must follow some “unwritten rules”.
1. Use your real name
2. Upload picture. Use a portrait of yourself (no company logo)
3. Complate your profile 100%, add all your education and employment information (don’t miss any work experience, make sure there are no long gaps in your curriculum)
4. Make sure that you manually edit your headline (make sure you use your keywords)
5. Include your website/blog links
6. Complete your summary
7. Get connected (add all of your business contacts, invite your existing email contacts)
8. Solicit for recommendations (colleagues and friends)
9. Connect with groups, join and participate (make sure the information you post is relevant and accurate)
10. Connect with targeted businesses (follow their company pages, comment and share)
Do you have more ideas for succeed on LinkedIn?
Share them here!
Many under 13’s use social network sites (although Facebook’s Statement of Rights and Responsibilities requires users to be at least 13 years of age to creat an account). Is that mean some of us could be too old for Social Media?
Well, if you ever heard about the oldest facebook user, you wouldn’t think! Maria Colunia Seguar-Metzgar was born in 1907, now she has 85 friends on the social network.
Social Media has changed the way people connect and share information. If you still just thinking about getting online with your business or if you think to have a simple business page on facebook is enough to reach your potential customers and you might can avoid connecting with other sites, consider this: Your consumers use facebook, twitter, google+, LinkedIn, MySpace, Pinterest, LiveJournal, Orkut, Ning, Meetup, Badoo, just to mention the most populars (http://en.wikipedia.org/wiki/List_of_social_networking_websites )
Should you use them all already? How can you decide about where you want to show up, which are the most important and relevant for you personally, and for your business? “Be where they can find you!” is easy to say and it can be exhausting while you have to look after production, development and finance in the same time.
I finished my studies at College of Communication and Business in Budapest (Hungary), on the academic specialisation of communication and media science. My chosen specialization was Corporate and Institutional Communication. The main topic of my thesis was the motivation within the organization.
First I came to the Costa del Sol more then 4 years ago with my friends to work here during the summer, but then I couldn’t go back to Hungary for good, ’cause I felt I am home already. I had some unfinished responsabilities there so I was moving back and forward a couple of times till finally I moved here 2 years ago.
I’d like to work in an area, where I am able to make good use of my technical knowledge in Marketing Communications, and I may expand my experiences. I would be able to help the work of a creative group with my existing knowledge and I would love to be near the fire as part of a party and event planning and organization company. I’m responsible and I like to work independently as well.