Building the brand of yourself… Does it mean to sell yourself, or to show and use your special knowladge/intuitions/strategy?
When your consumers see the image of your company but never see a face, it might seems professional but definately doesn’t feel personal to them. …and who do you want to sell your product or service if not to people? Other companies won’t be your consumers, but their decision-makers. They are humans, and when you interact with people they will build up an image of who you are. Do you want to be in control of all of those impressions?
Your personal brand is not only about who you are but also about what you want to be known for.
Meanwhile you are representing a company, it might be a good idea to try to stop selling as a company to the other one and bring a bit more personality in the procedure. Certainly important to tell the most important technical informations about your product, but possibly there are hundreds of other similar products or services like yours. To be different is the key when we make decisions about buying, so make sure you stand out from the crowd.
First of all you need to describing who you are and what you have to offer. Identify what or who your brand is for by considering what field or industry you are in and who your target audience is. Consider what do you have to offer and what do you do that makes you stand out from everyone else. All these together builds up Your brand and that has to communicate clearly who you are, it needs be simple and memorable, and it should feel inspiring.
If now you have something to think about, good! If you need any help with building your brand online, don’t hesitate to contact me!